How can a college or university apply the tools in the EDUCAUSE Core Data Service and EDUCAUSE Benchmarking Service to achieve its goals? One example steps through a college CIO's process in using analytics to evaluate their context and support a new initiative to improve their standing among peer institutions. Scenario Common College is a medium-sized, private, residential college in the heart of a picturesque community. Common provides an excellent educational environment, but economic changes have caused enrollment numbers to drop rapidly. What's more, Simon College, a similar school...