Fundraising
The level of alumni engagement at two-year colleges is well below that which is typically found at four-year institutions (Magaw, 2013; Skari, 2013; Theis, 2018). This is an issue that affects community colleges’ bottom line, the experience of currently enrolled students, and the connection between alumni and their institutions.
The lack of alumni engagement at two-year institutions is often the result of misconceptions about alumni loyalty (Skari, 2013). Those working in alumni engagement at the two-year college level have undoubtedly heard excuses for why their institution cannot dedicate...
