Nudging With Two-Way Texting
The Signal Vine platform allows for mass personalized messaging with two-way texting. This initiative moved away from separate one-off messages to dynamic messaging using data and automation. ITS supported our Enterprise Resource Planning integration, uploading data directly to Signal Vine as variables that could be used to filter messaging or merged into messaging. Along with project managers and enrollment management staff, many people from across Cuyahoga Community College provide input into messaging and delivery timing: recruiters, student success specialists, student affairs, counseling, enrollment centers, and other student support services.
Innovators
- Tisha Hardy, Project Manager, Enrollment
- Heidi Nicholas, Executive Director, Enrollment Management
- Janet Spitzig, Interim Associate Dean, Liberal Arts
- Elizabeth Zeszotek, Project Manager, Completion
Adwords test: