Check back for future scheduling of AI in Marketing workshops. 

Your competitors' AI drafts sound like everyone else's. Yours won't.

Six focused, 90-minute virtual workshops that make your marketing team faster—without flattening your college's voice or risking a single fact.

The problem: Small teams are expected to be everywhere at once. Prospects now ask ChatGPT—not just Google—whether your college is worth it. And every AI-drafted post is one unverified deadline away from a brand incident.

Register for one, a few, or all six. Every session is priced per participant, per workshop: $197 members/$262 nonmembers.

Workshops

• Workshop 1: AI for Writers & Communications. A voice that sounds like your college — not every college. Turn AI into a drafting partner that speeds up everyday writing without flattening your voice. Build a reusable voice guide the whole team can apply in any tool — while every fact stays under human control. Price: $197 member/$262 nonmember, per participant, per workshop
• Workshop 2: AI for Social Media & Content. One asset, every channel. Turn one piece of content into a full multi-platform set and plan a month of posts with AI as the partner without losing the brand or the facts. Price: $197 member/$262 nonmember, per participant, per workshop
• Workshop 3: AI Search & Discoverability. What AI says about your college — and how to change it. See what ChatGPT, Perplexity, and Google’s AI Overviews tell prospects about your college today — then run a repeatable audit that catches wrong or missing facts before prospects see them. Price: $197 member/$262 nonmember, per participant, per workshop
• Workshop 4: AI for Recruiting & Admissions. More personal outreach, less manual work — across the whole journey. Ten-minute event follow-up, tailored messages for very different prospects, and re-engagement of stopped-out students — every technique paired with a strict FERPA rule for protecting student data. Price: $197 member/$262 nonmember, per participant, per workshop
• Workshop 5: AI for Enrollment Marketing & Measurement. From campaign data to reports leadership actually reads. Turn raw campaign data and open-ended feedback into decision-ready insight and one-page narratives leadership will actually read — with every figure verified before it reaches a stakeholder. Price: $197 member/$262 nonmember, per participant, per workshop
• Workshop 6: AI-First Marketing Strategy. Redefine how marketing is designed, led, and scaled in an AI-driven world. For directors and leaders: a working model of an AI-first marketing operation — intelligence, journeys, content, measurement, and governance connected in one system your team can actually run. Price: $197 member/$262 nonmember, per participant, per workshop