March 2004
Volume 5, Number 3


Chime In!

League Connections wants to hear about your innovations! Share your college’s best practices, publish events, and catalyze ideas with thousands of readers in your field by contacting League Connections today!

April 2004

Due By 4/12

Print this documentPrint League Connections

In This Issue...


League for Innovation in the Community College and National Association of Manufacturers Collaboration

It's Not Too late! 2004 CIT Call for Proposals Deadline: April 2

Integrated Strategic Information Technology Planning

CIT College Exhibition

Project SAIL Presents Anytime/Anywhere Training Solutions for Homeland Security


Don Matthews Receives Werner Kubsch Award

Walden University Community College Leadership Ph.D. Program Grows in Popularity, Reputation

Apply Today For Scholarship Recognizing Innovation in Higher Education

The First League-Vangard Learning College Conference

SunGard to Acquire Collegis, Inc. Expands its Presence in Higher Education

Stay on the Cutting Edge of Change


NorthWest Arkansas Community College
Certificate Program Helps Meet Need for Marketing Analysts

Innovations 2004 Keynotes Now Available

All of the Innovations 2004 Conference Keynote Sessions are now available through iStream. iStream is a leading professional development tool for college administrators, faculty, and staff – perfect, if you missed a keynote, would like to view them all again, or want to share them with your colleagues.

Log in to iStream today and watch video streams of Innovations keynotes from Kay McClenney, Gwendolyn Dungy, Kati Haycock, Greg Sarris, Kurt Landgraf, and Hans Meeder.

In addition to video streams from all League conference keynotes, iStream is your source for the LENs faculty training materials, all League publications, League Radio, the Innovations database, TLC, active discussions and forums, and much more.

If your institution has not already subscribed to iStream, you can subscribe online: https://www.league.org/istream/subscribe.asp

A free preview of iStream is available by visiting www.league.org/istream and clicking on Free Preview. A segment of Kay McClenney 's keynote address, “Keeping the Promise” is available in the Video Preview section of iStream. Subscription information is also available on this site.

For more information, visit www.league.org/istream or contact Greg Luce by email luce@league.org or phone 480-705-8200, x.237.

Kay McClenneyKay McClenney,Director of CCSSE, The University of Texas at Austin.
Kurt LandgrafKurt Landgraf, President and CEO,
Educational Testing Service
Greg SarrisGreg Sarris, Fletcher Jones Chair of Literature and Writing, Loyola Marymount University, Filmmaker, and Tribal Chairman, Federated Indians of the Graton Rancheria
Kati Haycock, Director, The Education Trust
Gwendolyn J. DungyGwendolyn J. Dungy, Executive Director, NASPA
Hans Meeder, Deputy Assistant Secretary, Vocational and Adult Education
U.S. Department of Education

League Radio Preview Edition

League RadioExperience League Radio, a web-based talk show featuring pertinent interviews and discussions on topics important to community college educators.

Sanford C. ShugartIn this edition of League Radio, guest Sandy Shugart discusses the learning college initiative at Valencia Community College. We explore VCC's focus on success with students at “the front door,” reaching out to them personally and by leveraging technology. For example, Valencia has developed a student LifeMap program and advanced Student Information System to bring key info on the learning needs of the students to the finger tips of those teaching and reaching them. In addition, we talk about VCC's faculty recruiting, selection, and cultural inclusion strategies, all aimed at bringing the most talented people to VCC's teaching and learning work. Finally, we talk in depth about bringing authentic leadership to these efforts, allowing your own voice to come through in the applying the “art of leadership.”

This edition is currently available in the free preview section of iStream, or you can link directly to the program here. Archives of all League Radio programs are available to iStream subscribers.

Walden IconThis Edition of League Radio Sponsored by Walden University .

Top of Page

Clearly Quotables


"An overwhelming body of research shows that students do not learn effectively from lectures, and testimony from the field corroborates the literature."

Carol A. Twigg, Executive Director, Rensselaer Polytechnic Institute

"In lieu of bolting technology onto essential academic and administrative process at additional net cost, savvy community college leaders are planning and implementing academic service redesign strategies to achieve measurable outcomes constituting gains in academic productivity."

William H. Graves, Chairman and Founder, Eduprise

"One of the continuing challenges of education is enabling those who strive to improve teaching, learning, and research to take advantage of the too-rapidly-changing new environment created by telecommunications and information technologies."

Steven W. Gilbert, President, The TLT Group

"Certainly, the computer and the internet have opened up opportunities and stimulated unprecedented growth. However, even after the turn of a new century, the Digital Divide has not yet closed and sectors of people are still excluded from enjoying the opportunities and growth that now exist."

Richard M. Rhodes, President, El Paso Community College, and Barbara Walker, Major Account Manager, Cisco Systems, Inc.

From Volume 8 of the Journal of Asynchronous Learning Networks (JALN).

JALN Image

Top of Page

Kirkwood Chooses its Next President:
Mick Starcevich Starts His 36th Year in Iowa Education
as College's Fourth Chief Executive

Mick Starcevich The Kirkwood Community College Board of Trustees has approved the hiring of Mick Starcevich as the next president of the college. The appointment will take effect in January of 2005 with the official retirement of current President Norm Nielsen.

The Kirkwood board made its decision at its regularly scheduled meeting Feb. 26. Starcevich current serves as Kirkwood’s executive vice president. He will continue to lead Kirkwood’s instructional efforts while a nationwide search is under way for his replacement as the college’s chief academic officer. Kirkwood officials plan to have a new person in place as vice president of instruction by this summer. Nielsen will continue as the college president until the end of 2004.
Kirkwood Board Chair, Lois Bartelme said the group had “no reservations” in making its unanimous decision.

“I know that I am speaking for our whole board in saying that we are thrilled and confident in our choice for the next leader of this college,” Bartelme said. His skills and personal style are going to be a wonderful fit for our Kirkwood Family as we move toward an exciting future.”

Starcevich will enter the Kirkwood presidency at the culmination of more than three decades of service as an Iowa educator. Most recently he spent 11 years as superintendent of College Community Schools. He earned baccalaureate and master’s degrees in education and administration and a superintendent’s endorsement from The University of Northern Iowa. Starcevich attained an Ed.D. degree from Drake University in educational administration in 1990.
In addition to many years as a K-12 administrator, Starcevich has served as an adjunct professor and instructor for Drake University since 1985, specializing in educational leadership and statistical research curricula. He received the Drake University Distinguished Alumni Award in 2003.

President Nielsen praised the college board’s decision as “wise and forward-thinking.”

“It is especially fortunate that we have been able to work with Mick on a daily basis, learning more about him as he learns about Kirkwood and the caring, dedicated people who have developed this college into a model for Iowa and the nation,” Nielsen said. “For well over 30 years, he has proven himself as a team-builder and a catalyst for great things, from business partnerships to innovative technologies and community support. Those are exactly the things that led us to success at Kirkwood.”

Top of Page

2004 Terry O'Banion Student Technology Awards

J. Scott FisherMichael Ray Ort

The League for Innovation in the Community College and Distinguished Partner Microsoft Corporation are pleased to announce the selection of J. Scott Fisher, Lethbridge Community College (Alberta, Canada), and Michael Ray Ort, St. Philip’s College (TX), as the 2004 Terry O'Banion Student Technology Champions. Microsoft sponsors the Terry O'Banion Student Technology Champions awards annually in honor of Terry O'Banion, Senior League Fellow and President Emeritus of the League.

The students selected for this year's awards demonstrated a distinct passion for technology that is leading them to pursue a career in IT. Family responsibilities were special considerations for both award winners, whose dedication and commitment to pursuing a better future for themselves and their families are inspirational. "Michael’s motivation, ambition, and scholarship make him the outstanding candidate for this annual award," said Microsoft's Diana Carew, Worldwide Program Manager for Higher Education. "Scott’s passion for programming, technology, and the solutions they provide will serve him well in his chosen career goal as a programmer. Both Michael and Scott demonstrate a commitment to excellence and a work ethic desperately needed in the workforce today. It is our hope that the honoraria will help them complete their education and achieve their degrees and career goals."

The winning students are designated as Student Technology Champion (Ort) and Student Developer Champion (Fisher). The winning students each receive $5,000 plus a variety of software products from Microsoft. The winning letters of nomination were read during the League's Innovations 2004 conference in San Francisco, and Microsoft will produce a video of this year's winners to show at the 2004 Conference on Information Technology, November 7-10 in Tampa, Florida. Announcements of the winning scholars will be made on Microsoft's website (www.microsoft.com/education/?ID=CommColleges) and on the League's website (www.league.org).

Top of Page

Projected statistics for Public 2-Year Institutions

Between 1999-2000 and 2012-13, increases are expected in the current-fund expenditures and the educational and general expenditures of public 2-year degree-granting institutions (figure N; reference tables 38 and 39). Both overall increases and increases per student in FTE enrollment are expected.

Current-fund expenditures

Current-fund expenditures in constant 2001-02 dollars increased 50 percent from 1987-88 to 1999-2000.

From 1999-2000 to 2012-13, public 2-year institutions' current-fund expenditures in constant 2001-02 dollars are projected to increase 40 percent, to $41 billion, in the middle alternative projections; 18 percent, to $34 billion, in the low alternative projections; and 56 percent, to $45 billion, in the high alternative projections.

Figure N. Current-fund expenditures of public 2-year degree-granting institutions, with middle alternative projections: Selected years

Figure N.  Current-fund expenditures of public 2-year degree-granting institutions, with middle alternative projections: Selected years

NOTE: Data were placed in constant 2001–02 dollars using the Consumer Price Index for all urban consumers ( BLS, U.S. Dept. of Labor).
SOURCE: U.S. Dept. of Education, NCES: Integrated Postsecondary Educa-tion Data System (IPEDS), "Finance Survey,” various years; and Expenditures in Degree-Granting Institutions Model. (See reference table 38.)

Current-fund expenditures per student

Current-fund expenditures in constant 2001-02 dollars per student in FTE enrollment increased 24 percent from 1987-88 to 1999-2000.

From 1999-2000 to 2012-13, current-fund expenditures in constant 2001-02 dollars per student in FTE enrollment are projected to increase 16 percent, to $10,800, in the middle alternative projections; decrease less than 1 percent, to $9,300, in the low alternative projections; and increase 24 percent, to $11,600, in the high alternative projections.

Educational and general expenditures

In the middle alternative projections, from 1999-2000 to 2012-13, educational and general expenditures in constant 2001-02 dollars are projected to increase 42 percent overall, from $27 billion to $38 billion; and 16 percent per student in FTE enrollment, from $8,800 to $10,300.

National Center for Education Statistics, U.S. Department of Education.

Top of Page

League for Innovation in the Community College and National Association of Manufacturers Collaboration

The League for Innovation in the Community College and the Center for Workforce Success, the education and training arm of the National Association of Manufacturers (NAM), have entered into a collaboration to promote the sharing of best practices, emerging technologies, significant trends, cutting-edge solutions, and other important considerations facing manufacturing technology educators at community and technical colleges. The collaboration between the League and NAM will contribute to the increased visibility and development of manufacturing technology programs in community and technical colleges.

As part of the agreement, The League and NAM are inviting manufacturing technology educators to submit proposals to present at the 2004 Conference on Information Technology being held November 7-10 in Tampa, Florida. With this invitation, participants are afforded an opportunity to share with their colleagues the innovative manufacturing technology education being delivered by the nation's community and technical colleges. Representatives from industry are particularly encouraged to participate, especially when teamed with a representative from their local academic institution. Of special interest are proposals about manufacturing technology programs that effectively

  • provide innovative workforce solutions to manufacturers;
  • recruit and prepare students for a technology-driven future;
  • attract women and minority students;
  • use the latest techniques to make manufacturing easier, faster, safer, and more profitable;
  • provide innovative training, educational materials, technology center, and delivery
  • systems;provide professional development opportunities for faculty and staff; and
  • prepare students to move into management and supervisory positions.

Especially noteworthy is that presentations related to manufacturing technology will be noted in the Conference Program to maximize the exchange of information and networking opportunities between conference participants. Colleges also have the opportunity to display information about their manufacturing technology programs in the Exhibition Hall.

The deadline to submit proposals to present at the 2004 Conference on Information Technology is April 2.

Since it began 20 years ago, the Conference on Information Technology has built a reputation for showcasing the latest student services and instruction in community and technical college education. Don't miss this exceptional, comprehensive, and educational opportunity to share information about your manufacturing technology programs with your colleagues.

To learn more about the conference and to submit your presentation proposals online, visit www.league.org/2004cit/. Direct any questions to Ed Leach at leach@league.org or (480) 705-8200, x233.

CIT 2004
It's Not Too late!
2004 CIT Call for Proposals Deadline: April 2

It's not too late to submit a proposal to present at the 2004 Conference on Information Technology (CIT) being held November 7-10 in Tampa, Florida!

CIT is a great opportunity to share your innovative applications of information technology to improve teaching and learning, student services, and institutional management with other faculty, administrators, and staff interested in the intelligent use of information technology in community and technical colleges. CIT also provides a wonderful opportunity to network with your colleagues. The Call for Proposals can be found at www.league.org/2004cit/.

An impressive selection of keynote speakers for the 2004 CIT has now been confirmed:

Carol Twigg, Executive Director, Center for Academic Transformation, Rensselaer Polytechnic Institute

Judith Boettcher, Author, Faculty Guide for Moving Teaching and Learning to the Web, Veteran Executive Director, Corporation for Research and Educational Networking (CREN)

Walter Bumphus, Chancellor, Louisiana Community and Technical College System; J. David Armstrong Jr., Chancellor, Florida Division of Community Colleges; H. Martin Lancaster, President, North Carolina Community College System. Mark David Milliron, President and CEO, League for Innovation in the Community College (Talk Show Host)

Invited: Steven I. Cooper, Chief Information Officer, U.S. Department of Homeland Security

To learn more about the conference and to submit your presentation proposal online, visit www.league.org/2004cit/. Direct any questions to Ed Leach at leach@league.org or (480) 705-8200, x233.


For the 2004 CIT, the special focus for Track 1 is Wireless Communications Systems and Their Implications for Community Colleges. Proposals targeted toward this focus area should encourage an exchange of ideas about how community colleges can anticipate and meet future educational, training, and organizational needs related to radio and TV broadcasting, cellular telephony, specialized mobile radio, wireless data, microwave, and satellite services. Although wireless communications systems are the special focus of the 2004 CIT, other proposal topics related to the use of information technology at community colleges are strongly encouraged.


Carol TwiggCarol Twigg, Executive Director, Center for Academic Transformation, Rensselaer Polytechnic Institute

Judith BoettcherJudith Boettcher, Author, Faculty Guide for Moving Teaching and Learning to the Web, Veteran Executive Director, Corporation for Research and Educational Networking (CREN)

Keynote Talk Show: The State of Technology in the Community College

Walter BumphusWalter Bumphus, Chancellor, Louisiana Community and Technical College System

J. David ArmstongJ. David Armstrong Jr., Chancellor, Florida Division of Community Colleges

H. Martin LancasterH. Martin Lancaster, President, North Carolna Community College System

Mark David Milliron (Host)


Steven I. CooperSteven I. Cooper, Chief Information Officer, U.S. Department of Homeland Security

Registration currently availiable

Hotel, and travel information will be available soon. For assistance or additional information, please email Ed Leach or call (480) 705-8200, x233.

Top of Page

Integrated Strategic Information Technology Planning

The League for Innovation has experienced consultants who can facilitate colleges through a s trategic planning process that addresses the needs of all instructional, administrative, and student users, examining the full range of available and possible computing technologies and services .

Our facilitators use a planning process that ensures communication among a diverse community of campus computer users. The facilitators do not bring preformulated priorities, vendor bias, or easy answers, but provide technical and planning assistance for establishing goals, priorities, and strategies developed by student, faculty, administrative, and staff end users, thereby building ownership of the plan and support for implementation. Our c onsultants facilitate and support the process, ensuring that decisions and priorities are generated internally.

League facilitator will

  • organize and manage the process;
  • guide discussions about current technical and organizational issues;
  • ensure that technical concerns are considered without dominating the planning process;
  • ensure involvement by all campus constituents;
  • provide insight into national benchmarks and successful models;
  • ensure that campus computing strategic planning is tied to the institution's strategic plan;
  • develop support for implementation; and
  • provide assistance writing the plan if requested.

Let a League consultant assist your college in identifying critical issues, determine priorities for computing and information technology, consider how campus computing supports institutional objectives, identify specific institutional objectives related to computing and information technology, and develop a campus computing strategy that identifies and addresses the special needs and priorities of all constituent groups.  Interested?  If so, contact Ed Leach at leach@league.org or call (480) 705-8200, x233.

Top of Page

CIT College Exhibition

League Alliance Members are invited to participate in the CIT Exhibition, a great opportunity to promote a new curriculum, recruit for open positions, or demonstrate your technology capabilities. The exhibit package includes one conference registration, a carpeted 10x10 space, one eight-foot skirted table, two chairs, a wastebasket, and an identification sign. The cost for this package is $1,000.

Act quickly, because space is limited. To secure an exhibit space for your college, or for more information, please contact Greg Luce at luce@league.org or 480-705-8200, ext. 237.

Top of Page

Don Matthews Receives Werner Kubsch Award

Don Matthews, Director of Daytona Beach Community College's Center for International Business, has been awarded the Year 2003 Werner Kubsch Award for Outstanding Achievements in International Education by Community Colleges for International Development, Inc. (CCID).

The Award is presented each year during the annual Conference of Community Colleges for International Development, Inc., held in Orlando February 14th – 17th, 2004. The award was presented in recognition of Matthews’ outstanding and lengthy career focusing on international education and related issues.

Under his leadership, Daytona Beach Community College’s international programs have attained new levels of involvement in exchanges, curriculum, and cultural issues, especially as they relate to Latin America and the Caribbean.

Matthews’ accomplishments include a partnership between Daytona Beach Community College and Georgetown University, establishing the Central American Scholarship Program. This initiative has resulted in thousands of Central American students gaining a technical education through American community colleges.

Currently, Matthews leads the college efforts in academic exchanges, study-abroad programs, college and university linkages, international business education programs, international visitors, internationalizing the curriculum, contracts, grants, and other initiatives.

The Werner Kubsch Award is presented to a community college educator who has demonstrated outstanding achievement in international education related to community colleges and to the betterment of international relations. Werner O. Kubsch (1922-1992) was the founder and President of Studiosus Reisen of Munchen, Germany, the largest independent educational and cultural travel organization in Europe. During a distinguished career, he received many national and international awards and became an ally and supporter of the American community college system.

Anyone, including non-CCID colleges, may submit a nomination for this award. More information may be found on the CCID website http://ccid.kirkwood.cc.ia.us.

Top of Page

Project SAIL presents anytime/Anywhere training solutions for Homeland Security

Sail Images

As a new collaborative, Homeland Security Education in the Community College (HSE.cc) meets and exceeds FEMA and NICE programming standards; offers Homeland Security and Defense certification and degree options; and serves national, state, and local security needs.    

Preview this new initiative at  HSE.cc.

Top of Page

Walden University Community College Leadership Ph.D. Program Grows in Popularity, Reputation

In just six months, Walden University has enrolled over 50 students from more than 20 community colleges in its Community College Leadership Ph.D. Program. This innovative distance-learning program has been profiled recently in several publications, such as the Community College Times and Leadership Abstracts. Also, look for the upcoming article in the April/May issue of the Community College Journal.

Introduced in September 2003, the Walden University doctoral program has a faculty of more than 20 leading community college experts, led by League President Emeritus Terry O’Banion. The program, delivered at a distance, offers a learning-centered experience for independent students interested in charting their own pathways within the framework of a rigorous curriculum with the guidance of an expert faculty mentor.

League members may have heard O’Banion speak recently about the program’s success and future plans at a special session during the Innovations conference in San Francisco. Additional information about the Walden University Community College Leadership Ph.D. Program is available by visiting the Walden University website, www.waldenu.edu.

Top of Page

Apply Today For Scholarship Recognizing Innovation in Higher Education

Capella University and League for Innovation offer a full doctoral scholarship to innovative community college faculty or staff.

Call for entries
Capella University, an accredited online university, is now accepting applications for the third annual Capella University-League for Innovation in the Community College doctoral scholarship.

Who is eligible? Members of the faculty or staff at a League Alliance member college who have demonstrated innovation in the field of higher education are eligible to apply. Log on to http://www.league.org/league/membership/allimembers.htm for a list of League Alliance member colleges.

Eligible programs: The scholarship winner can enroll in a Psy.D. or Ph.D. program in Capella’s Harold Abel School of Psychology, or in a doctoral-level program in the School of Human Services, Business, or Education. Current Capella doctoral-degree or individual course learners meeting the eligibility requirements described above are also encouraged to apply.

Value of the scholarship: The scholarship award is valued at approximately $49,450 and covers three years’ tuition and the cost of residential colloquia in any one of Capella’s 26 Ph.D. or Psy.D. programs.

Application deadline: Application deadline is May 31, 2004. The award winner will be notified the week of July 26, 2004.

Enrollment deadline: Applicant is expected to enroll at Capella by October 4, 2004.

Visit the Capella Web site www.capella.edu/league-scholarship for full details, including eligibility requirements and application forms. Go to www.capella.edu and choose the Schools tab to view Capella’s doctoral programs.

About Capella University:
Capella University is an online academic institution accredited by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools*. Founded in 1993 to serve working adults and employers, Capella University offers degree programs and certificates in business, technology, education, human services, and psychology. Today, the university serves more than 9,000 adult learners in 50 states and in more than 50 countries. Capella University is affiliated with the for-profit Capella Education Company, headquartered in Minneapolis. For more information, please visit www.capellauniversity.edu or call 1.888.CAPELLA.

*Capella University is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools, 30 N. LaSalle, Suite 2400, Chicago, IL 60602-2504, (312) 263-0456, www.ncahigherlearningcommission.org.

Top of Page

The First League-Vangard Learning College Conference

The learning agenda has long been the cornerstone of the Community College movement in North America. This agenda took on a renewed emphasis when, in 1997, Dr. Terry O'Banion's book The Learning College for the 21st Century challenged college leaders to “put learning at the heart of the academic enterprise".

Many Colleges throughout North America have taken up this challenge and are instituting the Learning College concept within their broad strategic directions, and today there are hundreds of model projects under way in colleges across North America.

This conference launches the first in a series of dissemination conferences sponsored by the League for Innovation in the Community College. Humber College Institute of Technology and Advanced Learning, OISE/UT, and the Association of Colleges of Applied Arts and Technology of Ontario (ACAATO) are pleased to host the inaugural conference in Toronto. The program is packed with internationally recognized education leaders and organizational change practitioners who will actively share the new models and practices that are helping their colleges transform into more learning-centered institutions.

This conference offers an extraordinary opportunity for all North American colleges to come together to learn and share in the vision of a truly learning-centered culture that fosters successful implementation of learning initiatives. Please join us for a very powerful learning experience where conference delegates and presenters can come together to create a distinctive learning community that will foster new ideas and provide opportunities for group discussions and terrific networking opportunities.

For more information on the conference, visit the Conference Home Page: http://www.makingconnections.humberc.on.ca/

The Conference Brochure is available here.

Top of Page

SunGard to Acquire Collegis, Inc.
Expands its Presence in Higher Education

SunGard Higher Ed ucation and Public Sector Systems, an operating group of SunGard (NYSE: SDS - News) and Collegis, Inc., of Maitland, Florida, announced that they have reached a definitive agreement for SunGard to acquire Collegis. The board of directors of each company has approved the transaction, which is subject to standard conditions and is expected to close this month. Terms of the acquisition were not disclosed. The transaction is not expected to have a material impact on SunGard's financial results.

Collegis is a leading independent provider of information technology services to the higher education sector. Collegis offers a comprehensive set of solutions to meet the administrative and academic technology needs of colleges and universities, including technology management, ERP implementation, network management, strategic planning, instructional technology, online and academic services, and resource development.

Collegis will be an operating unit of SunGard Higher Education and Public Sector Systems.

Top of Page

Stay on the Cutting Edge of Change

American Society for Training and Development (ASTD) just named David Cooperrider as recipient of the Distinguished Contribution to Workplace Learning and Performance Award. Cooperrider will be recognized at ASTD's May 2004 conference in recognition of his work in Appreciative Inquiry and the impact he has had on the training and development profession. In honoring Cooperrider, ASTD said, "It is truly fitting that you receive this award because of your pioneering thought leadership on building better organizations and communities. You have given us a new approach, based on unconditional positive change, to organizational learning and workplace performance." Previous recipients of this prestigious award have included Malcolm Knowles, Robert Mager, Peter Senge, Geary Rummler, Gloria Gery, Roger Schank, Allison Rossett, and Meg Wheatley. Cooperrider is Professor of the Weatherhood School of Management at Case Western Reserve University.

Learn how to facilitate this cutting-edge process for your organization or group by participating in a four-day workshop for community college leaders, Appreciative Inquiry Facilitator Training. This workshop, co-sponsored by the League for Innovation in the Community College, National Council for Staff, Program, and Organizational Development (NCSPOD), and Company of Experts.net, will be held in the following U.S. and Canadian locations this spring and summer:

* April 5-8 - Seattle (registration deadline extended through March 23)
* April 19-22 - Minneapolis (preceding AACC convention)
* April 26-29 - Niagara on the Lakes, Ontario, Canada
* June 14-17 - Los Angeles
* June 21-24 - Detroit
* June 28-July 1 - Denver
* July 12-15 - San Diego
* August 9-12 - Riverton, Wyoming (tentative)
*August 16-19 – Lafayette-Oakland, California
*August 23-26 - Enfield, Connecticut

To learn more about Appreciative Inquiry and how to register for one of these workshops, go to http://CenterforAppreciativeInquiry.net

Top of Page

Member Spotlight
NorthWest Arkansas Community College
Certificate Program Helps Meet Need for Marketing Analysts

As the world’s largest retail corporation grows, so too do its community of partners and their needs for qualified analysts.

The growth of Wal-Mart Stores Inc. has attracted its vendor partners to the northwest Arkansas region, making the region the sixth fastest-growing Metropolitan Statistical Area in the U.S. (2000 U.S. Census, March 2001). Clearly, suppliers to Wal-Mart, such as Procter & Gamble, Levi Strauss, Walt Disney, Nestle, and Ocean Spray, see a distinct advantage in locating close to their important retail account.

As Bentonville and its surrounding towns have grown, the vendor community’s needs for qualified retail analysts increased. A variety of schools across the nation offer retail-specific education, but those educational programs tend to focus on general retail management or fashion merchandising. Wal-Mart and its local vendors had a specific need for retail analysts.

“This was a major change for Northwest Arkansas,” says Melissa Drummonds, who oversees the Marketing Analyst Certificate Program at the Shewmaker Center for Workforce Technologies, the corporate education division of NorthWest Arkansas Community College (www.nwacc.edu) located in Bentonville and Rogers, Arkansas.

Wal-Mart created a technology called “Retail Link,” a database of proprietary data on point-of-sale information on store merchandise of all items. Up until the early 1990s, retailers did not share this data with their suppliers. Wal-Mart took bold steps to share each supplier’s sales data with their company. That decision to form partnerships ultimately drew approximately 400 suppliers to locate sales and supply-chain teams to northwest Arkansas.

“This influx resulted in a need for a qualified workforce to support these positions, particularly the analyst position,” says Drummonds. “The need was so great that suppliers were hiring away many Wal-Mart associates to fill these jobs. Eventually, turnover occurred among all partners.”

In 1999, Wal-Mart Chairman and Chief Executive Officer Lee Scott approached NWACC’s president and asked for help in training and increasing the labor pool in the area, particularly in training analysts. NWACC created an advisory board of Wal-Mart suppliers.

“That’s how the Marketing Analyst Certificate Program and subsequent internship were created,” said Drummonds. “Our first classes were held in spring, 2000.”

It makes sense that Wal-Mart would help develop and provide ongoing assistance for the program. The center derives its name from former Wal-Mart president Jack Shewmaker, who, in 2001, donated $1 million toward the institute’s development. Wal-Mart Stores and its Sam’s Club associates matched that donation.

The Program
The Shewmaker Center structures the six-course Marketing Analyst Certificate Program as follows:

Practical Retail Solutions (prerequisite course) – This class provides background on the role of a retail analyst, offering hands-on experience.

  1. Computer Skills I – This class trains students on Excel and PowerPoint and how to effectively present data.
  2. Computer Skills II – This course provides training on Access and how to effectively present data.
  3. Communication Skills – Students learn effective communication, listening and presentation skills.
  4. Retail Fundamentals – Students learn about concepts pertaining to merchandising, supply chain, modular layouts and retail finance.
  5. Merchandising and Data Analysis – Students learn problem-solving techniques, how to analyze data and how to make recommendations based on that analysis.

Because many of the students enrolled in the program are already working, most courses take place in the evening or on weekends. Requirements for program admission include submission of an official copy of a high school or college transcript or diploma; basic skills tests on Excel, PowerPoint, File Management, and Access; and attendance at a new student orientation.

Thus far, the program has been very successful. Of the 191 graduates of the program, approximately 65 percent have been hired by either Wal-Mart or one of its vendors, or have been promoted within a related field.

The program has also become a good tool for Wal-Mart employees wishing to progress within the company. While Wal-Mart does not specifically send employees through the program, the company does encourage them to get additional training where possible, and the certificate can help them move more quickly within Wal-Mart.

The cost of the Marketing Analyst Certificate Program is $2,500, which, Drummonds says, has offered “a pretty good return on investment for most folks.”

To learn more about Shewmaker Center’s Marketing Analyst Certificate Program, contact Melissa Drummonds at (479) 936-5171, or visit www.nwacc.edu/scwt/Retail/marketing.php on the web.

Top of Page

Feel free to forward this message to your all-college listservs. To join the list of innovative educators receiving League Connections directly via email, subscribe today.

LeagueConnections is published monthly by the League for Innovation in the Community College. For information, contact Matthew T. Milliron.

Send an email to unsubscribe from League Connections.